Isn’t amazing how times have changed? Over the years various television property programmes have always told us that initial kerb appeal was vitally important. A freshly cut lawn, beautiful hanging baskets and a fresh coat of paint always did the job; it would encourage potential buyers to walk through the door, enticing them over the doorstep. Now, according to a recent survey in the Daily Telegraph, the three biggest “deal sealers” when potential homeowners decide to sign the contract or even make that first viewing, are; weekly bin collections, solar panels and a satellite tv connection.(James Hall Daily Telegraph 17 September 2012).
Richard Doe , Chief Executive of ING Direct, also quoted in the article, said ” Price is obviously king, but knowing and promoting ‘deal sealers’ can give you that vital, competitive edge”. My view is that whilst you need everything in your favour to promote interest, the old maxim of price, position and presentation still applies. Trust me, satellite tv will not entice people to fight their way up your overgrown, day of the triffids garden path. Always look at what is favoured most in your neighbourhood. For example, if off road parking is a major issue where you live, it is far better to concentrate on maximising the parking space aavailable with your property than the latest mobile ‘phone signal.
